If you have heard of ClickFunnels in your various circles, then you’re probably wondering why the excitement about this particular software, and why everyone is excited about it. You are not alone. Several business owners, entrepreneurs, consultants, and marketers seek to know and understand ways in which this software can help them to grow their business, and generate possible client leads.
If you still need convincing and are wondering whether ClickFunnels works, think about this for a second; ClickFunnels is a $360 million company. This alone tells you that it’s very popular with users and it works for them.
Besides, online marketing experts are persistently driving entrepreneurs and business owners alike to take advantage of ‘sale funnels’.
What is ClickFunnels?
Quite simply, ClickFunnels is an online tool or software, which enables anyone to advertise, promote, market, and sell their products online. It was designed for business owners and entrepreneurs who wish to build and grow an online business, but lack the necessary expertise regarding design and coding to build an online business.
Simply put, anyone can utilize ClickFunnels to build their online business. And, no coding is required!
Intriguing, isn’t it?
Think of it this way, if you lack programming and website design skills, and would like to build a website, you will have to employ hosting services, and a web designer to get your site up and to run.
However, ClickFunnels eliminates the obligation to all this by reducing the bulk of coding that comes with building a website.
If you were to go the traditional way, you’d have to employ developer services, which can be quite expensive.
The beauty of ClickFunnels is that it only takes a few minutes to get your funnel working, and all set for business.
Is ClickFunnels a website builder? Yes, it is!
Here are a few things that ClickFunnels will do for you:
- It will enable you to build a high-quality landing page to promote and sell your products
- Will enable you to conduct follow-up with potential and existing clients
- It will enable you to bring on board new clients, and increase order sizes from existing clients.
Some of the funnels that ClickFunnels will allow you to build are:
- Sales funnels. These are simply tools that help business owners to expand their businesses by alluring potential leads and converting them into customers.
- The main difference between a sales funnel and a website is that a website is like a store. You display your product or service and hope that customers will want to experience what you offer. Sales funnels, however, are like experienced salespeople. They will spot potential customers, refer them to products they like, foster their trust, and then sell the product to them.
- Opt-in funnels. These are utilized and designed to take note of visitors’ email addresses and grow your mailing lists.
- Webinar funnels. These are great tools for assisting you in registering people to register for your webinar.
Pros of using ClickFunnels include:
- Extremely easy to setup
- Ability to blend seamlessly with other software like payment platforms
- Conduct webinars frequently and provide great coaching material
- Great looking templates for your funnels which help to attract potential leads
- Simple editing workability
- Great 2 step affiliate program
- Excellent reviews from hundreds of entrepreneurs and business owners
The main purpose of ClickFunnels is to sell products to the client, thereby increasing business revenues which is what you’ll get if you do decide to use it. They bring in traffic to funnels through using social networks such as FaceBook, Twitter, Instagram, LinkedIn and will also post blogs on your site to purposely sell your product or service.
As much as ClickFunnels is a good and positive influence on your business, you should keep in mind that not everyone will be able to utilize them and especially those who are already knowledgeable on SEO, but it is a great investment as it will turn traffic into clients.
Although many people tend to assume that ClickFunnels is a CRM, this is not the case as they are quite distinct. If you haven’t heard of them, it might be a good idea to get to know what CRM is and how it varies in nature to ClickFunnels.
What is CRM?
CRM, aka Customer Relationship Management, is a system used in business to manage your clientele and to identify prospective associations. It is designed to help you and your business build and retain client connections and grow client loyalty.
It is designed for use by sales and marketing experts while also helping organizations and companies to build efficient business work outputs using SFA (Sales Force Automation). This, in turn, will increase outputs.
Customer support managers and teams additionally use CRM platforms to keep track of after-sales amenities and solutions.This system is designed in a way to consolidate information as pertains to your business. In simple terms, it will ensure that all of your data as concerns your clients, potential leads, and suppliers are all in one central place.
It will also assist you in creating build a chronicle of your relationship with all of your contacts and will sync sales, emails, and calls.
CRM software can intermingle with other applications and features like your and financial accounting software with no hitches. Taking into account all the above, CRM is crucial for all businesses, and the advantages of implementing it across all aspects of your business are quite huge. A few benefits of using CRM include:
- Centralization of all your business data hence creating efficiency and productivity
- Increases after-sales efforts by your business to greater client satisfaction
- Assists business owners to manage their working teams
- Encourages business growth by retaining client relations
- Encourages organization
With this in mind, it’s then important to realize that although ClickFunnels and CRM software may appear to be similar, they are quite different, but there are aspects of CRM that are included in ClickFunnels.
With this in mind, let us seek to answer our next question.
What CRM Features Does ClickFunnels Include?
ClickFunnels indeed has a CRM feature within it that is called Actionetics, which on its own has got great promotional advantages. Using it will assist you in time and energy management as you will not need to install other CRM software with the use of ClickFunnels.
Actionetics is used to automate emails as well as SMS within the ClickFunnels platform. This platform contains a lot of features that will enable you to research in-depth on your target market and form relationships within it.
It is a great online tool that will enable you to import your contacts from your previous emailing platform, and its email marketing option is quite simple to use.
This feature will also enable you to integrate tags onto your funnels. This is quite an important action if you would like to use tags to highlight a set action in your funnel.
CRM Features Not Included in ClickFunnels
Although ClickFunnels and CRM may connect and share associations, they are different in that ClickFunnels is a Marketing Automation System, whilst CRM is a Customer Relations Management System.
If you choose to subscribe to the Start-up plan for ClickFunnels, the CRM system will not be part of it. However, if you do choose the Enterprise Plan, then CRM will be a part of it.
It is important to note also that CRM is software designed to increase your interactions with clients and manage customer relationships whilst to improve the existing relationships. ClickFunnels, on the other hand, is designed to be a Marketing Automation System.
Moreso, ClickFunnels cannot be used in the same way as CRM software is by sales teams and sales representatives. CRM on its own is a complete software that is designed to check your sales, automate messages, and build relationships with your clients.
However, it’s important to note that using these two together can prove to be complementary as they are both designed to support your business, your clientele, and your sales.
Let’s face it, operating an online business entity is no walk in the park and one needs all the help they can get in whichever form that is possibly available.
If you choose to go through the process alone, you may have to choose to learn how to design your page, manage it, code your website, promote and market your products and at the same time source and retain your clientele.
This will leave you spending a lot of time away from the main goal of your business which is to increase revenue to you.
Running it alone will also ensure that you’re paying several providers to do tasks that are readily done. This is where ClickFunnels comes in. You will be able to create landing pages and set up automation systems easily. More so, the future of online businesses is in ClickFunnels.