In this article, we’ll cover what A/B Testing is and how it works, as well as a step-by-step guide on how to split test a campaign in Kartra.
Kartra is a new age digital marketing software that can be used for both free and paid advertising. It’s really easy to use and makes designing your ad campaigns quick and easy! In this tutorial, we’ll teach you the basics of A/B testing in Kartra which will make the job even easier.
Also take a look at our review of Kartra.
What Is Split Testing?
Split testing, or A/B Testing, is a method of marketing that involves making small changes to a marketing campaign and running them in parallel to find out which one performs better. These tests can be performed on website landing pages and even Facebook ads and if you want to know how to split test properly then this guide will show you how.
How To Split Test In Kartra
Split testing in Kartra is extremely simple. Here’s a quick guide to get you started:
1. Create Campaigns
Create one campaign for each variation of the campaign you want to test. For example, if you have a landing page and you want to test whether the call-to-action button affects people, create a test with a button and a blank call-to-action. This way, you can see which one performs the best.
2. Select The Campaigns You Want To Compare
Once you’ve created all your campaigns, select the ones you want to compare. Next, make sure the relevant business goal is selected for each variation before clicking “Live Campaign” to start testing. If you want everything to be calculated by default, make sure to click “default” at the bottom of the page.
3. After The Campaigns Are Live, Wait For Data
Kartra will then start gathering data and comparing the results. After the campaigns have been live for a couple of hours, you can change the relevant goal and see how it changes the results. If you want to run another test after that, just simply start another test and select which campaigns to compare and switch them out as you keep running tests.
4. Split Testing In Kartra
In this section, we’ll show you how to get the best out of your campaigns by taking a closer look at ways to split test properly.
I’d recommend checking out this detailed video that goes through all the steps:
What You Can Split Test In Kartra
You can test the placement of things on your landing page. You can test different call-to-action buttons on your landing page. You can test different text within the call-to-action button. You can test different images on your landing page. Split testing in Kartra is a really useful tool that can be used to test different headlines, images, and more. In this article, we’ll cover the basics of split testing in Kartra.
Split testing is a great way to test new ideas without risking too much money. It also helps you figure out what works best for your business and what doesn’t.