When you have taken the time to create an attractive landing page or fill Kartra site, you are going to want to set it all up with both Kartran and SEO in mind. Organic search traffic from Google, Bing and other search engines is an excellent way to get sales and conversions.
In this article, I will show you all the areas on your page that you need to focus on for good on-page SEO. Now, it is important to note that this isn’t going to be a full tutorial on SEO in general, just showing where things are to be set up in Kartra in order to achieve a well optimized page. So, if you are completely new to SEO, you may want to step back a bit first and learn all the essentials first. Once you have done this, the article here will make a lot more sense.
I will also mention that for all my on-page SEO setups, I use a tool called Page Optimizer Pro to do all the measurements needed in order to know what aspects of a page need to be optimized and how to optimize them.
Quick note about Page Optimizer Pro – it’s awesome! Give it a keyword and the top 10 competitors for that keyword and it can calculate everything you need for your page to rank. Number of words, keyword variations to include and how many times to include each, types and number of heading tags to use, number of image alts to include, and much more! I believe that my rankings and traffic on my sites have been helped a lot by this one tool.
At a high level, these are the areas of your page that you will want to make sure are optimized for SEO in Kartra and your landing pages rank in Google:
- Title tag
- OG (Open Graph) settings
- Meta description
- Heading tags
- Text on the page
- Anchor texts
- Image alt tags
- Bold text
- Italic text
Setting Up Your SEO Initial Settings
When you first launch the builder, you will want to begin this process by clicking on the Settings option and bringing up the SEO parameters section. In this area, you are going to be able to set the page title, OG data, and meta description.
Heading tags are set up in the text editor for a block of text. When you edit a block of text, you will see a drop down called “Format”. Click that and you will see all the levels of headings you need.
So with this, whatever text you want to turn into a heading can be done so here.
Setting Specific Text On The Page
For the page’s text, you basically use the same method as the headings area above except that you set the block of text for this to “Normal”.
Setting Anchor Texts, Bolds And Italics
By using the same text editor as above, when you are linking to another page on your ste and want to set the correct anchor text to use, you simply highlight the text that you want to use in the paragraph, click the link button to add the link. Same can be done with setting bolded and italic words.
Setting Up Image Alt Text
Now this maybe a place where, at least for now, Kartra falls short. I have not been able to find a place to set up your alt text. While this is probably not going to make a huge negative impact on the SEO for your page, it is something that will hopefully be added in the future. When it is, I will definitely update this page!
Setting Up Schema Markup
This can be set up but it this point in time, it does require that you have a bit of technical skills, at least enough to know how to create the schema code manually. To set it up, you can use the HTML code block and copy your schema code there. One thing to note though is that when I tested it, the code block that I created made a blank section on my page which messed up the design a bit. However, I think that with some simple adjustments, it should be easily correctable.
Setting A Specific URL
When you are ready to publish the page, you are given the option to set up a specific url. You simply set it to a good keyword rich url and you are done.
And there you have it, a very high level way to set up the most important page aspects for SEO in Kartra. I know that it seems like it isn’t a lot but as someone that has been doing SEO for over 10 years, this is all you need for on-page settings.