Kartra Vs Clickfunnels Comprehensive Comparison

Trying to decide between Kartra vs Clickfunnels?  Read this first.

Key Differences: Clickfunnels VS Kartra

The main difference between Kartra and Clickfunnels is that Kartra is an all-in-one online marketing solution that includes everything you need, while Clickfunnels is a sales funnels builder and all-in-one marketing platform tools where you can upgrade to increase its functionality. You can run your entire business and target users or customers with either of these products depending on your online business requirements.


Which of these excellent marketing tools is the winner for you? Kartra or Clickfunnels?

Business owners, not sure which to pick? Look at this:

  • Want the best bang for your buck? Try Kartra for only $1 here because it gives you everything you need in the basic starter plan - page builder, email list management, and more!
  • Already have an email auto-responder?  Try Clickfunnels for FREE because you can easily integrate with it with just a couple clicks!
  • Need an included email management? Try Kartra for only $1  - email options available in the cheapest starter plan!  Clickfunnels has it as well but it is with an additional cost because you need a higher tiered account.
  • Need something super easy to use?  Try Clickfunnels for FREE - I love how easy it is to build sales funnels, move sales pages around in the funnel, etc!  Personally, I find it slightly more intuitive (but Kartra offers are still easy too!)
  • Need to integrate with third party software options?  Both have it but Clickfunnels has a lot more options here.

Whether you are using Clickfunnels or Kartra, both are great options.

The above suggestions are my opinions based on my own experience with Kartra and Clickfunnels. By all means, try them both on their free and one-dollar trials and see which one works best for you.

There are slight differences in price between Kartra and Clickfunnels, how they handle affiliate marketing, how sales funnels, web pages, and websites are created, how they each handle customer relationship management, how they connect to your domain name, how they integrate with third-party software like a WordPress blog, Mailchimp or Zapier, and how they handle email marketing.

**Related - Our detailed Kartra review.  Our comparison of Kartra vs Kajabi.


Keep reading to give you more info on this funnels building option. 


In our opinion, Kartra has a bit of an advantage over Clickfunnels because you get everything you need for your online business from the beginning, and it grows as your business grows.


Interested in learning more about how these two compare and what unique features Kartra has that maybe Clickfunnels does not?


So, if you read the above definitions of each of these products, they seem to be just about the same at a high level. And you would be correct, but once your get into the details, you'll see areas where they are very different.


Let's begin with what they both do to take your online business digital marketing automation to the next level:

Kartra Vs Clickfunnels Pricing Comparison

clickfunnels header
clickfunnels video
  • Start with a 14 day FREE Trial offer.  Click here!
  • Standard Clickfunnels - $97 per month. These payment plans give you slots to create up to 20 sales funnels and 100 landing pages, and 20,000 visitors per month for this platform.
  • Etison Clickfunnels Suite - $297 monthly.  This package unlocks all the limitations on the standard plan and makes the number of sales funnels/landing pages, follow-up funnels and traffic unlimited. Actionetics as well.

  • NEW Sept 2019 - Clickfunnels Platinum - $697 $297 each month.  This new sales funnel builder full suite tier has unlimited sales funnels, unlimited contacts, unlimited follow-up funnels, etc. "Daily Virtual Hack-A-Thons," which are designed to help you through the process of creating your funnel from start to finish. The Official Funnel Hacker Forum access. Funnel Hackers is awesome. A new platform called "FunnelFlix." This platform is basically like a "Netflix of funnel info." All training program, courses, etc., from Clickfunnels, exist in FunnelFlix - all included, and it makes it, so you do not need to buy any of their courses because they are all there in Clickfunnels Platinum! As part of their birthday celebration, they are reducing the price for a limited time from $697 to $297 a month - definitely a great time to take advantage of these pricing plans!
    More info on Clickfunnels cost is here.
kartra header
kartra video
  • Start with a 14 day Trial for $1.
  • Kartra's Starter pricing option - $99 per month.  This basic plan gives you up to 2500 contacts, 15,000 email address, create 100 pages, sell 20 different e-commerce products, follow-up funnels and much more.
  • Kartra Silver - $199 monthly.  This gives you up to 12,500 contacts, 125,000 emails, create unlimited funnels and pages, sell unlimited different products, Kartra Agency, and much more.
  • Kartra Platinum Plan - $499 each month.  This gives you up to 25,000 contacts, 250,000 emails, create unlimited pages, sell unlimited different products, and much more. The full Suite including Kartra Agency!

More info on Kartra pricing access levels of these subscriptions here to see how much it will charge your credit card.

Kartra Vs Clickfunnels Features That Both Have

What Is Clickfunnels?

clickfunnels header

Clickfunnels is an online sales funnel and landing page marketing software created by Russell Brunson. It helps individuals and businesses create and launch sales pages quickly to sell their products and services online. Russel Brunson and Etison LLC created it.

What Is Kartra?

kartra header

Compared to ClickfunnelsKartra is also an online sales funnel and landing page software that helps individuals and businesses create and launch pages quickly to sell their products and services online. However, Kartra has some additions that you will learn about as you read on—created by Andy Jenkins of Genesis Digital LLC.

The first thing that we should look at is what Kartra vs Clickfunnels features both have in common. The similarities.  Both interfaces have a lot of similar features that you would expect in a top-of-the-line online entire business funnel builder or lead page creation tool for running your business.


Not only that, both will give you the ability to create super converting sales pages to bring your internet marketing efforts to the next level.

Here is a list of features that they both have:

  • Both Kartra and Clickfunnels offer a "drag and drop" web editor that allows you to quickly layout each element on a page or set of pages quickly and easily. One of the easiest ways to make your ideas real with all the creative control of the page building elements you need.  Perfect for beginners in funnel building.
  • Opt-in pages and forms are customizable with a level of customizability with the form builder.
  • Clickfunnels and Kartra both have a massive assortment of pre-built customizable funnel templates for web pages and email campaigns, to begin with, to make sure that your complete sales funnel designs and pricing tables not only look beautiful but also convert well into sales and leads as well.
  • Easy to use online interface drag and drop editor or dashboard organizes your marketing pages and parts of pages very well. Save a lot of time creating and focus instead on your goals!
  • Ability to easily integrate things in Kartra or Clickfunnels online markets that one-time off and up-sells.
  • Both give marketers the ability to easily integrate different services, opt-in forms, custom subscription forms, shopping carts and checkouts, and payment gateways.
  • Offers platform dashboards can easily use your custom domain name.
  • Quickly and easily manage all your checkouts, actions or behavior, downloadable digital files or digital products and do automatic digital delivery.
  • Create and save reusable designs with real-time editing for your marketing pages.
  • Kartra and Clickfunnels have the built inability to set up email marketing campaigns for sending for promotional email address data collection, resetting passwords for membership sites, sending shipping notifications (requires a higher plan for Clickfunnels).
  • Both Clickfunnels and Kartra have excellent affiliate marketing programs with plenty of marketing material to use to help you promote them and earn money.
  • Excellent online support built-in helpdesk functionalities and instruction.
  • Fully responsive to mobile devices such as tablets and phones.
  • Ability to create evergreen variations of your landing pages to split test in Kartra with different designs and goals A/B test them against each other to find the top converting page in your marketing. Split testing features are a great way to help increase your success.  If you are not split testing your audience, you are missing out.
  • Clickfunnels vs Kartra has analytics stats for your active campaigns to give you your traffic and conversion rate stats information at a glance. Great for when you test different things for goal-oriented traffic and conversions.
  • Add tracking codes, such as Google Analytics, email analytics, marketing pixels, video links, native integrations, CSS, etc., to your head or body sections of your page.
  • Configurable SEO parameters for all the pages you intend to rank (title tags, headings, meta descriptions, meta keywords, etc.).
  • Quick website hosting for your pages and sales funnels right inside Kartra and Clickfunnels. Both have fast and reliable hosting for their pages.
  • WordPress plugins allow you to publish your pages right to your WordPress site.
  • Ability to share your pages and sales funnels with other task-oriented platform users.
  • Both Kartra and Clickfunnels have trial offers that let you try the website builder before you buy! Get to work on testing a sales funnel in minutes with little to no risk.
  • Control you customer base and sales process through clients or customer segments, customer tagging and customer payment tracking and purchases or transactions.
  • Both have a relatively short learning curve.
  • Add all the most popular social network sharing buttons to all your pages on your campaigns - great for video marketing.
  • Calendars functionality
  • Create your own affiliate program and commission tiers through Clickfunnels Backpack or Kartra Marketplace.

Differences That We Noticed On Clickfunnels Compared To Kartra

As you can see above, there are quite a few similar features in both the Clickfunnels and Kartra platforms; however, there are some differences, and we think these differences are pretty notable. I believe that knowing what these differences are will help you decide which is best for your business marketing.


The Biggest Difference with Kartra Vs Clickfunnels:


The first thing that I noticed that was different and probably the thing that separates each of them the most - the email marketing system. With Kartra, it is all included right at the cheapest account level. You can get an entire email autoresponder system included with Clickfunnels, but you must upgrade your account to their top-tier offering.


This is a HUGE difference because it means that with Kartra, it is potentially a lot cheaper each month. After all, with Russel Brunson's Clickfunnels basic package, you would also have to pay for a separate autoresponder to integrate internet marketing with it.


Here are other differences of capabilities that we found with Kartra or Clickfunnels.  We put each in their own columns to help you compare.


Some other notable differences:

clickfunnels header
  • Massive "Clickfunnels Funnel Marketplace" that allows business owners to shop for some fantastic professional designs to use in your landing pages. You can also create and sell your templates here. A great way to make a little extra money (and maybe even pay for the subscription!) is to create some custom templates and sell them here!
  • Cool, unique free Clickfunnels T-Shirt offer available for potential customers that complete a few easy tasks like creating your first Clickfunnels funnel, watching a simple intro video, etc.
kartra header
  • Kartra has all the functionality needed to do all email marketing right out of the box without upgrading to a higher plan. You only need to upgrade once you reach higher leads that you are maintaining.
  • Manage affiliates right from Kartra so you can quickly and easily offer an affiliate program for your products and services you are offering. The affiliate link management system can all be done right here.
  • Video hosting.
  • Done-For-You complete campaigns. This includes all the pages of the Kartra funnel, email sequences, etc. Everything you need to be done for you!
  • Internet marketing AI that keeps track of everything relating to complete lead and customer activity on your internet marketing engagement and customer relationship management.
  • Kartra's page editor has 2 modes to choose from - column mode or component mode.  These modes help you decide how the tool is used.
  • Kartra Sites which allows you to build full sites using Kartra and easily change parts of the site over multiple pages.
  • NEW ADDED 07/06/2022 - Embeddable Audio Player - easily upload and embed audio content files into your pages. You can even set up playlists. It would be a great way to add a podcast episode embed into your page.
  • NEW ADDED 07/06/2022 - Split Pages Preview - You can now easily determine how your split tests are performing.  Just hover your mouse over the name.
  • NEW ADDED 07/06/2022 - Page Autosave - No more worrying about whether or not you saved you page design before closing it. It will now automatically save itself.
  •  NEW ADDED 07/06/2022 - Improved Comment Moderation - easily moderate your page's comments in one place.
  • NEW ADDED 07/06/2022 - Email Template Naming - Easily find your email templates by the name you assigned to them.
  • NEW ADDED 07/06/2022 - Label Your Support Tickets - this makes it very easy to categorize your help desk tickets so you can better support your customers.

Comparing The Sale Funnels Creation Process

clickfunnels header

Compared to Kartra, Once you click the "Add New" button, you are greeted with the following screen that allows you to choose the type of funnel you will be creating. What is interesting is the number of internet marketing options it gives you!


On one side, you have the classic Clickfunnels process that gives you a more stripped-down and customizable option for testing. The other issue you the "Cookbook" option, which is exceptionally excellent!

kartra vs clickfunnels

To me, the classic Clickfunnels option in the Suite is excellent if you want to quickly and easily create a small optin funnel, sales page, or webinar sales page. If you're going to get more advanced, the Cookbook page Builder is just the right thing and saves hours!


The Cookbook page Builder starts you by choosing a Clickfunnels funnel type such as video sales letter (with video hosting), 2-step tripwire, application, reverse squeeze page, live demo, etc. All types of different sales funnels to choose from. They even have each categorized by industry such as Author/Speaker/Coach, Retail, Professional Services, B2B, etc.


Whether you want lead generation for subscribers or sell a product, it is an excellent and easy way to create a set of landing pages and a funnel. 


Once you choose, you are greeted with a page that looks like this, which allows you to select your marketing template and get to work.

clickfunnels templates

And you are good to go! Tweak your design from the template starting point (or start with a blank screen), add additional pages/steps in your funnel process, integrate with third-party services, create split test pages for conversion, etc.

Get your Clickfunnels trial right here.

kartra header

Compared to Clickfunnels, Once you sign up for Kartra, you are first taken to a "Welcome" page that gives you all the info you need to start, including where to find the support helpdesk, the private Facebook group, training portal, etc. For your first time, Find your welcome email and click on the link to the app to sign on.

Karta step 1

Down the left-hand side of the Kartra screen, you will see options for products, communications, pages, products, etc.


So let's say that we want to create a sales funnel. First, click the "My Pages" menu option on the sidebar. Then click the green "+" sign box to add your page.

kartra create page

Next, a box will pop up, which will get you started launching the page builder, choosing your starting template, and getting everything set up for your fabulous Kartra marketing sales funnel.

kartra launch page builder

Once you click "Launch Builder," you are sent to the app that allows you to create a landing page easily inside Kartra by dragging and dropping components into your page and editing them as needed.


On the first time, you are also automatically given a quick tutorial that gives you a complete Kartra rundown on everything you need to know for your business.

Get your Kartra trial here.

Comparing The Sale Funnels Template Selections

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Clickfunnels by Russel Brunson has an excellent selection of great-looking business templates to get started with. The other cool thing is that you can filter all of these by the functionality of each template. This includes filtering by optin, sales, webinars, membership portal, click pop, etc. types of marketing funnels:

clickfunnels template categories

Here is just a tiny sample of the Clickfunnels templates available.

clickfunnels templates

Want more Clickfunnels template options? Take a look at this small selection from the marketing Funnel Marketplace available. Some fantastic-looking designs in here from other users just like you!

kartra header

The people at Kartra did not skimp on different templates to choose from to get started. Once you create your page build, you will be given a list of template categories to choose from, and then that section of marketing templates is presented to you.

Here are some examples:

kartra templates

More templates:

kartra templates 2

These are just a tiny Kartra sample of all the templates available for various pages.


As a side note, you can also save your templates!

Comparing The Types Of Sale Funnels Available

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  • Regular option - gives your business aspect a starting point with both the squeeze page and thank you page.
  • Sales funnel - includes the main sales page, product launch step, order form page, one-click upsell (OTO), one-click down-sell marketing, order confirmation.
  • Webinar funnel - includes registration, thank you, and broadcast room pages.
  • Clickfunnels Membership site - signup page and main content page for a great membership platforms similar to the Kartra portal. Membership sites are fun too!
  • Other - Clickpop popup forms.
kartra header
  • Regular optin landing pages.
  • Sales funnels with all steps from squeeze, email verification, confirmation, thank you pages, etc.
  • Kartra Memberships pages and site setup.
  • Upsell and Downsell pages.
  • Product sales pages.
  • Webinar registrations.
  • Product review pages.
  • Video sales letters with video file hosting.

Integrating With Other Services

Here is a quick chart showing third-party integrations. As you can see, most third-party integrations are available in both.

Third Party Service

Clickfunnels Integrations

Kartra Integrate



clickfunnels vs lead pages

Constant Contact

leadpages vs clickfunnels vs


clickfunnels integration available


clickfunnels integration available


clickfunnels integration available

GVO Pure Leverage

clickfunnels integration available


clickfunnels integration available


clickfunnels integration available

InfusionSoft CRM

clickfunnels integration available


clickfunnels integration available

Mail Chimp

clickfunnels integration available

Market Hero

clickfunnels integration available


clickfunnels integration available


clickfunnels integration available


clickfunnels integration available


clickfunnels integration available


clickfunnels integration available


clickfunnels integration available


kartra integration available


kartra integration available


kartra integration available


kartra integration available



clickfunnels integration available


clickfunnels integration available


clickfunnels integration available


clickfunnels integration available

ActiveCampaign CRM

clickfunnels integration available



clickfunnels integration available


clickfunnels integration available


clickfunnels integration available





clickfunnels integration available
kartra integration available


clickfunnels integration available


clickfunnels integration available


Payment Gateways:


clickfunnels integration available

InfusionSoft CRM

clickfunnels integration available


clickfunnels integration available


clickfunnels integration available
kartra integration available


clickfunnels integration available


clickfunnels integration available

Easy Pay Direct

clickfunnels integration available


clickfunnels integration available


clickfunnels integration available
kartra integration available


clickfunnels integration available


clickfunnels integration available


kartra integration available


kartra integration available



Zapier (for Marketo, etc)

clickfunnels integration available
kartra integration available


clickfunnels integration available


kartra integration available


kartra integration available


kartra integration available


kartra integration available

S2 Member

kartra integration available


kartra integration available


kartra integration available

Support Available

Of course, both Clickfunnels and Katra have a variety of methods for support when your business needs it.

clickfunnels header
  • You have a detailed, searchable knowledgebase for quick and instant answers to your questions.
  • Online messaging system.
  • Lots of helpful Clickfunnels tutorial videos and courses.
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  • The Kartra Support Portal gives you access to a massive library of courses, training, and support helpdesk materials.
  • Private Kartra Facebook group.
  • Private Facebook group.
  • Kartraverse Training Portal.
  • Weekly Kartra updates with the latest tips and tricks.

Some of the Cons Of Each

Well, you know we had to list some of the bad sides of each. We have already gone over many of the pros and excellent features and benefits of Kartra and Clickfunnels to help you make your decision. I think that it is imperative to make sure that you know some of the imperfections of these packages as well.

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  • When comparing standard pricing plans, it is the most expensive at $97 per month (but with that said, well worth that price!)
  • With the amount of Clickfunnels options available and things you can do, it can take a while to get your head around it. However, there are excellent training videos available and a ton of online marketing info from users on Youtube. If you ever have issues figuring out how to do anything, a quick Youtube or Vimeo search or looking in the available knowledge base can quickly solve it.
kartra header
  • Once you get to the point that you are maintaining a massive email list of leads, Kartra can get a little expensive. BUT, if you are at that point, your business is already making money hand over fist, so it should not be too much of an issue!
  • The interface does take a little getting used to if you are already experienced with other builders.

Affiliate Programs Available

Want to make some money promoting either of these online marketing products? As online entrepreneurs, you may be interested in advertising either software product. To help you decide whether or not these are right for you to promote, here is a quick overview of each affiliate program available.


clickfunnels header

The Clickfunnels affiliate program here is HUGE. Many different products to promote and earn money with. Here are just some highlights of the affiliate programs:

  1. Earn money by giving away a FREE book. This funnel also includes several upsells that can bring earnings as high as $927!
  2. Dream Car promotion. Get 100 active users, and you get a bonus of extra payment towards a lease of your dream car.
  3. Funnel giveaway promotions.
  4. Webinar promotions.

I recommend promoting the 14day free trial because the more of these you generate for them, the better your chances of getting $38 per month per active paying user. These add up after a while and can potentially provide a high monthly income.


Clickfunnels also has an extremely extensive library of business promotional materials to help make those sales.


These include email marketing swipes, banner ads, Facebook ads, Facebook posts, and much more.


kartra header

The Kartra affiliate program is more basic than the Clickfunnels option, but it is still an excellent business program. You can earn 40% recurring commissions on all your sales.


As far as promo materials for Kartra's users available, there are:

  • email swipes
  • hosting videos
  • banners for both Facebook and other sites.
  • social media swipes

My understanding, or at least some rumors that I heard, was that under the direction of Frank Kern, there are many new Kartra products in the digital marketing pipeline for your business to promote and earn money from with Kartra. I will update this when they are available through Kartra! 


Clickfunnels vs Kartra Compared Conclusion

What's the verdict? As you can see above, both Clickfunnels and Kartra are completely fantastic choices for these types of solutions. But which would I recommend?

Clickfunnels Vs Kartra

I prefer and use and compare Kartra or Clickfunnels vs anything else out there because I find it easiest to use for your business. But, if I were you, since they both have a 14-day trial, I would recommend signing up for both of them, giving them a try, and choose the one that you like best.

We also have some other comprehensive comparison related and alternatives articles as well:

Tags: Clickfunnels, Kartra

Other options.  Stay tuned, we plan to release other online business comparisons like this:

  • Unbounce
  • Instapage

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