Kartra is a lot more than merely a shopping cart system. It is a comprehensive list-building, email marketing, business management, and web-hosting platform expertly designed for marketers. It performs these and other functions while linking them all together in one account for you to easily manage.
Read our Kartra review article first!
What Is Kartra?
Kartra is a collection of crucial business tools required to run any online business. These tools are integrated into a single platform, which makes for more operational convenience. It is the brainchild of Andy Jenkins and Mike Filsaime. These two renowned marketers have successfully launched WebinarJam, which has found itself in a category among the premier online webinar tools available today.
What Does Kartra Replace?
Along with the Email Marketing Campaign Platform, the Online Form Builders, and the Split Testing Software, the following services and platforms are replaced by Kartra:
Marketing Automation Systems
Automation is among the things that can be intimidating to new marketers. However, once they have been figured out, you will find that they are a vital part of your strategy. A complete visual automation platform is provided by Kartra, designed to produce advanced forking logic-based automation.
Several elements can be added to your automation. These include:
- Taking away from or giving lead points to your subscribers
- Removing from or adding subscribers to sequences, tags, memberships, and lists
- Automatically unsubscribing cold subscribers
- Creating “sub-sequences” within your automation to produce intricate paths that can be taken while ensuring it remains simple to manage visually
- Creating solid analytics to indicate the performance of every email and step inside the automation
Automations are among its strong points of Kartra. Additionally, you can automate emails as everything is in a single place. This indicates that a bit more work will be required to set up; however, this will be less work to do later.
Sales Page Builders
These include squeeze pages, marketing pages, landing pages, product launch pages, thank you pages, video sales letter pages, and checkout pages. Pre-made templates are provided for any use case that can be imagined, from a blog feed or traditional home page to classic squeeze pages, long-form, and sales pages.
Furthermore, making changes directly to a template is just a matter of simply pointing and clicking. This applies to swapping out images, editing text, and changing styles. In addition, you can use the provided blocks to introduce new components into the mix.
Membership Site Management Systems
The membership builder offers the benefits highlighted below:
- It is quite easy to build content with a membership.
- A variety of membership levels can be accessed.
- Memberships can be used to deliver products to enhance your customers’ experience.
- Memberships can be utilized as a means of charging for a subscription-based product.
- Automatically generate passwords and securely deliver them to users via email.
Essentially, a membership portal can be very easily built for users. Additionally, you can set your payments to charge on a once-and-done basis or in monthly or bi-monthly installments. Free access can be granted as well.
Kartra automatically generates a user login (which is the member’s email address) and a high-security, auto-generated password (granting access to the new member). This data is automatically delivered to each member.
Memberships can also be used for product delivery. You will also be able to sell a membership that provides access to the content you are selling. This is a much better look than simply providing a google-drive link after purchase to deliver your digital product.
There are currently four access levels on the membership portals that can be named whatever you like. This will enable your customers to have access to any content to which you would like them to access.
Kartra also has a campaigns area under which you can drill down and deeply manage your leads. You will be able to:
- View a complete history of the journey of the customer. This includes the pages they viewed, the forms they opted in, the help desk tickets they submitted, the number of videos they watched, and the products they purchased or had refunded.
- View all their information and tags
- Provide customers with access to products and provide refunds
- Remove or add any information about customers
There is a lot that can be done in this area. However, the main takeaway is that it is tied directly into the entire platform. Therefore, when it comes to selling, it provides users with superpowers.
Shopping Cart Software
The Shopping Cart offered by Kartra has been touted as the best marketing and sales funnels software. This is because it provides you with everything you need to market, sell, and deliver your products.
A typical funnel uses an e-mail autoresponder and an opt-in web page like Kartra Shopping Cart. Along with an additional sales page with an order bump and some content. This would possibly be adhered to by extra material and a subscription.
Before, various platforms and solutions would be required to achieve the same effect. Among other things, you would be required to:
- Program and develop the site
- Use an autoresponder service
- Hire a hosting service
- Find a membership website software application
- Figure out A/B split-testing software
However, the all-in-one Kartra software covers all these different avenues.
You will save a lot of money by foregoing the purchase of all the products and services required to start your online business. Additionally, you will avoid investing the energy, time, and frustrations typically involved with setting everything up.
This time can be spent focusing on your marketing strategy, which is truly important. The Shopping Cart offers a Free Trial; as such, you can try the software and test its effectiveness.
Affiliate Management Systems
An Affiliate Program Management System is incorporated into the platform. A JV affiliate and promotional page can be created. In addition, you can have the affiliate signup process directly integrated into the page.
In addition, you can screen potential affiliates using a section for mandatory terms and conditions and customized questionnaires. Furthermore, the tool enables you to manage W9s and w8BENs, whenever necessary and easily review and approve affiliates and assign tags and lists to them after signing up for future promotions. You will also be able to provide a login for customers with their affiliate link so they can get started.
Kartra can also be used to:
- Set your payment milestones and your sales threshold milestones
- Set your commissions by dollar or percentage, by all product ranges or products, and by individual affiliates.
- Pay commissions on new mail subscribers
- Set your commissions to be paid by Stripe, Braintree, PayPal or Authorize.net
Video and Webinar Hosting
Video marketing is highly essential. After all, it occupies a large part of web traffic (over 75 percent). It also boosts conversions when they are embedded in landing pages and assists virtually every consumer in his or her purchase decision.
Having said that, we can examine what Karta offers in this particular area. Firstly, watermark branding can be used to keep away thieves who might attempt to capitalize on your work. This feature could safeguard your earnings as nobody can copy and sell a product created for you.
How your videos look and feel is totally up to you. You will also be able to embed videos easily or place them inside a pop-up that plays as visitors scroll.
If you are operating a webinar or teaching program, you can set it up for the next video to play without stopping. For training videos, this is especially ideal. Best of all, everything is enhanced for all devices.
Hiring a graphic designer is totally unnecessary. Karta provides many templates that can be used to quickly build your funnels. After your template is selected, the drag-and-drop builder can be used to design it to your preference. It has various functionalities that make the process quite easy and convenient.
Its 100 percent mobile responsive feature is a remarkable asset for any landing page builder. This is great since more than half of searches nowadays are on mobile devices.
The online face of your brand is your landing page. As such, you are given the power to make it your own and look amazing. Whatever logos, fonts, or colors you desire, Karta give you flexibility. Additionally, if you need some inspiration, you can access the over 500 page/section templates.
Kartra provides the ideal set of marketing tools for your business. This is particularly true since this easy-to-use software can be used actually to replace a lot of services and platforms. You can try it out for 14 days for just $1 by clicking here and signing up.