Landing pages have become a necessary part of marketing. They are a magnificent lead capture and conversion tool. Landing pages enable you to design a page that markets and directs your audiences to achieve one main goal. Whether your audiences stumble upon your site or they access your page through a PPC campaign, they will find themselves on your page, which will have answers to their specific questions regarding your product or brand.
They are used at different stages of a sales funnel. For example, a sales landing page would be used at the foundation of the funnel to convert subscribers into paying clients, and a lead capture landing page which is used at the top of the funnel to convert audiences into subscribers. When you’re looking for a landing page builder tool, you need a platform that gives you excellent performance and is easy to use. It is vital to keep a list of all the features that would make a landing page builder stand out for your website.
By improving SEO and seamlessly obtaining lead information for sales, the more well-designed landing pages a company can create the better and more successful it will be. Here are the most important things that you should consider while choosing the right landing page builder tool for your business.
What To Consider When Choosing A Sales Funnel Builder
Ability to Brand
The landing pages should be an extension of your brand. To boost your SEO, you require the choice of having your domain name, your favicon and Add Meta Tags.
Number of landing pages you can build
Landing pages play an essential role in SEO, lead generation, and generally helping your customers make decisions. The more you have, the better! Ensure you choose a tool that does not put a cap on how many you can build.
A/B Testing Capabilities
It’s critical to improving your landing page conversions that’s why you need to test your landing pages in order to have a successful landing page. You might opt not to do A/B tests on your landing page in the beginning, but it is imperative to pick a landing page builder that allows you to do A/B tests in the future.
Media Capabilities
Any well-produced video on your landing page will boost conversions up to 80%! And that is why you should look for a tool that allows you to easily add a variety of media to your landing pages that include embedded live streams, animated GIFs, and videos in addition to regular images. The latest trends are inevitable: they will emerge one way or another, and therefore your tool should be flexible as well.
Analytics
Google analytics is a crucial part of your landing page tool to make sure you will be able to improve underperforming pages and replicate elements from your best-performing pages. Ensure that the analytics are fully integrated into your tool for easy set-up and tracking that enables you to create reports that give you specific insights and details to your marketing automation activities.
Personalization
Although this feature is somewhat new, personalizing with a visitor’s name requires tracking their browsing behavior and systems that send data to one another. It will include website tracking, user management, and email. This feature only found on a marketing platform with multiple tools.
Customization
You need a landing page that is flexible in choosing from ready templates, editing them as you go, import your code or even design your own with ready-made blocks, all of that, using a responsive design that flawlessly works on all devices and browsers.
Adding your custom code
This feature is often ignored, so make sure you choose a tool that enables you to add tracking pixels for paid ads, retargeting ads, and Google Analytics. You will only get the full benefits of analytics when the platform you use supports custom codes and allows integrated tracking on your page.
Template system
Are the templates outdated or clean appealing? The template system is impacted by factors such as videos, colors, mobile friendliness, layout, call to actions, and many more. Ensure that your tool offers premium, responsive designs that are ready-to-use and customizable when you need to tweak specific elements.
Mobile Responsiveness
The world is changing fast. Nowadays millions of users are using their phone to search, purchase products and services through their phone. So it is no longer considered a luxury to have a landing page that is mobile ready. Furthermore, Smartphone estimates 50% of online traffic. Therefore, you will lose a significant amount of traffic if your landing page is not mobile responsive.
Some Of Our Top Landing Page Software Choices
Clickfunnels
In order to get a better response, business owners have to create marketing funnels, and ClickFunnels is the overwhelmingly preferred tool since it can convert visitors into customers for whatever you’re selling. ClickFunnels can also make subscriber lists, membership sites, sales, and webinars. The sales funnel builder consist of many pre-built sales funnel plans, for example, Webinar Funnel, Product Launch Funnel, Lead Magnet Funnel, etc. and each of these plans have various templates for you to select from.
Take a look at some of our detailed Clickfunnels related articles below:
Kartra
This is a compelling landing page creator in the market that has a comprehensive template library which comprises of 100+ landing page templates. Anyone who has used the Kartra will say it is reliable and easy-to-use while creating landing pages. Aside from its resourceful as a landing page builder, Kartra can also handle all your email marketing needs right out of the box too!
Take a look at these Kartra resources:
Convertri
Another excellent page and funnel builder. One exciting new feature of this is that it works very well with video sales letters and loads videos extremely quickly.
Summary
Landing pages are becoming an important and necessary part of the digital marketing mix. For those who don’t have any design or coding or skills, there are many professional landing page builders on the market can design landing pages easy for you. There are also many great choices available for building landing pages, and the right solution for your business depends on your budget, tech ability, and specific requirements. Take your time and do extensive research when choosing a landing page builder tool now that you are aware of their importance and time you will be saving when selecting a suitable one.
